Chan Kin Peng

Director, Kasatria Technologies Sdn Bhd

Co-founder of Kasatria, a regional Google Marketing Platform partner based in Malaysia.

Leads Cloud for Marketing (C4M) initiatives that leverage AI & ML to fuel hyper personalization & demonstrate revenue uplift for brands.

1545 - 1625 PM

(28/10/2020) Wednesday

How to plan digital marketing budgets & articulate impact of digital initiatives to the brand

Speaker: Chan Kin Peng, Director, Kasatria Technologies Sdn Bhd

1. Prepare Financial Forecasts for Digital Marketing Budget Approval
2. Interpret Digital Marketing Metrics & Reports
3. Explain impact of digital marketing outcomes to the business

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